In 2023, Ruka launched Braid-It, the first hypoallergenic, itch-free and biodegradable braiding hair option. In 2024, they followed up with Braid-it: Season 2, an extension of the synthetic range to include human hair bundles.

As part of the activation assets, I created personalised influencer newspapers for the Ruka x SouthWestSix Braid-It Bar (a collaborative pop up for select influencers to experience a new and personalised braiding experience) and a product focused newspaper for the launch campaign.